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Taurani pointed out that ad volumes will be slightly lower in April-May as compared to January-February-March because of non-fiction properties not being there. But for reruns, advertisers do not pay the same ad rates. And when it comes to monetisation, the channels are largely dependent on advertising. In fact, industry experts note that broadcasters like Zee, Star, Sony, Colors spend around Rs 15,000 crore per year on content. Chandramouli, CEO, TRA, a brand intelligence and data insights company, said that reruns are likely to impact ads in an unfavourable manner.Įven last year, not many advertisers were keen on buying ad spots during reruns. While Mahabharat type of content can see a 5x growth in viewership, when it comes to ad rates it is 1/6th of what a show like KBC commands especially now due to availability of new content, he said. Taurani explained that shows like Mahabharat compete with non-fiction properties like Kaun Banega Crorepati (KBC). This is why he expects minimal growth in ad spends. He further said, “The quantum of growth calendar year (CY) 2020 vs CY19 was phenomenally high and CY21 vs CY20 if you compare it will be low. This time viewership number has not been 5x (like last year) it has been 20-40 percent (high) vs CY2019.” “It will be much lesser and that is because lot of the large fiction property shoots have started at alternate locations.”

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While the shows are engaging TV viewers, analyst Karan Taurani, Vice-President, Elara Capital said that reruns will create a positive impact this year just like it did last year but the quantum of positive impact will not be as high as last year.

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Other old classics too had seen strong traction last year.Īnd this year too shows like Ramayan airing on Star Bharat and Colors, and Mahabharat on Star Plus are grabbing the attention of the TV audience. Ramayan last year registered highest-ever rating among serials on Hindi GECs (general entertainment channels) since 2015. The viewership number went up to 45 million viewers on the same day for the evening slot. Shows like Ramayan and Mahabharat last year too had seen high traction when broadcasters were facing a similar challenge when TV productions were halted.Īccording to Broadcast Audience Research Council India (BARC), last year Ramayan on March 28, which was the opening day of the repeat telecast of the show, saw 34 million viewers log on to their TV sets in the morning slot. “Week 19 (May 8-14) data indicates there is a 73 percent increase in viewing of mythological content ( Dwarkadheesh Bhagwan Sri Krishna, Ramayan, Mahabharat) and a 35 percent increase in viewing of comedy content (Best of The Kapil Sharma Show, Akbar Birbal, Ring Wrong Riing) on Hindi general entertainment channels (GECs), when compared to week 14 (April 3-9),” the spokesperson said.

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But then, according to a hasty tweet from the official Star Wars account, the premiere episodes arrived a full three hours early, which meant they technically started streaming Thursday night.Shows like Ramayan, Mahabharat, Best of The Kapil Sharma Show are back on TV as some broadcasters have resorted to reruns due to challenges around content production because of coronavirus-led lockdown.Ī BARC India spokesperson pointed out that with partial lockdowns and limitations on movement in several parts of the country this trend (reruns) is once more clearly visible. That date was pushed back to May 27, to coincide with a live event called the Star Wars Celebration. The first of the six episodes was originally scheduled to premiere on Disney Plus on May 25. Each week we'll nerd out with a deep dive into the new episode's Star Wars references and generally interesting stuff - check out our recaps here:

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Obi-Wan's story bridges the original trilogy and the prequels, so of course the new series will be packed with Star Wars continuity, Easter eggs and even a few cameos.

Episode 4: Available Wednesday, June 8 - 12 a.m.Episode 3: Available Wednesday, June 1 - 12 a.m.Episode 2: Available Thursday, May 26 - 9 p.m.Episode 1: Available Thursday, May 26 - 9 p.m.Here are the release dates and times (based on previous Disney Plus releases) for all six episodes of Obi-Wan Kenobi. Obi-Wan Kenobi episode release dates and times most importantly, character-driven." If you've watched the first three episodes, check out our in-depth (and very spoiler-y) recaps, including character arcs, Easter eggs and cameos. CNET's Richard Trenholm called it " assured, pacey and. If you enjoyed those first three, there's good news: The fourth episode is just around the corner.Įwan McGregor's return to the Star Wars galaxy has been well worth the wait. Obi-Wan Kenobi's schedule has shifted like the sands of Tatooine.